Vice President of Marketing

Hired by private equity to lead the company in new market expansion, direct response marketing, canvassing and call center operations.  Launch a comprehensive digital marketing plan including new web design and bringing PP and SEO in house.  Hired a new staff to implement local shows and events to build lead volume.  Manage a 60 person call center.  A 30% year over year revenue growth.  Manage a $20M direct response marketing budget (TV, radio, print, mail and digital).  Average ticket up 20% year over year.  Redesigned website and improved conversion rates from 12% to 17%.  Oversee a team of over 100 canvassers and events staff.

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